Mengxi Li

About Me

I am Mengxi, a recent M.S. in Marketing Analytics graduate from the University of Rochester.

With 3 years of analytics & marketing experience, I conduct analytics by identifying core business questions, transforming them into data analytics objectives and KPIs, and generating results and visualizations for different stakeholders. I harness my expertise in marketing analytics to drive strategic decisions across healthcare, public safety, and e-commerce sectors, consistently applying advanced data techniques to optimize outcomes and business growth.

I am now seeking job opportunities in the analytics field and hopes to contribute with my creativity and critical vision.

Key Skills:

ETL | EDA | Modeling

I extract, transform, and load (ETL) data with SQL, Python, and PySpark, converting data from various sources into analytics-ready formats. I perform exploratory data analysis (EDA) ano apply modeling techniques (ML, NLP) to deliver effective solutions.

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Data Visualization

I tell the data story by building visualization and dashboard in Tableau, Power BI, and Python Matplotlib. I create interactive contents that appeals to both technical and non-technical audience.

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Statistical & Marketing Analytics

I conduct regression, classification, A/B testing, inferential and predictive analysis. I leverage marketing tools like Google Analytics, SEMrush, and HubSpot for optimizing campaigns and enhancing user engagement.

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