Mengxi Li

Hi there!

My Name is Mengxi. I talk about data, modeling and marketing, sharing my story and passion.

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Professional Experience

check out my resume here

Public Service

May 2024 – Present

Syracuse, NY

The Masen Group

Data Scientist Intern

I have optimized 911 call center operations by building predictive models to accurately forecast call volumes, creating interactive dashboards for dynamic data analysis, and leading the integration of complex datasets, improving operational efficiency for call cneters and data-driven decision-making.

Intelliimpact

Data Analyst Intern

Created email marketing strategies for a U.S. auto sales company, driving a 10% increase in sales and conversions. Used SQL for customer segmentation, boosting engagement by 15% in Q1 2024, and presented key insights through Tableau. Managed A/B testing and data analysis to improve retention rates and ensure ongoing campaign accuracy. Led competitive market research to refine multi-channel marketing strategies.

Cobblestone Learning Center

Data Analyst (Project Experience)

I spearheaded a quasi-experimental study across three campuses, employing a control group to benchmark and assess the effectiveness of exclusive online course offerings. I collected and analyzed demographic data from 3 campuses, using regression analysis with time-series data to gauge the impact of online programs. Through surveys, I captured student feedback, which I integrated with student data to segment students into four groups using K-means clustering, based on their study habits. This segmentation helped tailor our educational approaches, designing customized chatbots, enhancing the efficiency of online courses. I visualized these insights using Tableau, making interactive dashboards that guided the optimization of program strategies, resulting in a marked 30% lift in educational effectiveness.

Simon Vision Consulting

Business Consultant

I led a data-driven project involving three local healthcare nonprofits—East House, Trillium Health, and Compeer—located in the same building, to implement a ‘no wrong door’ policy, streamlining patient navigation across overlapping service areas. Utilizing SQL, I aggregated diagnostic data to identify prevalent conditions among Medicaid patients, crafting a unified patient care roadmap. I also evaluated and selected software vendors for a new referral system (Unite Us), ensuring robust data sharing and optimizing the cross-organizational closed-loop referral processes. This initiative not only enhanced service delivery but also underscored my expertise in analyzing healthcare data to drive policy development and operational efficiencies.

HealthcareJan 2023 – July 2023 Cambridge, MA

OpenBiome

Digital Marketing Analyst

I enhanced digital marketing for healthcare research communities, using Google Analytics, SEMrush, and Google Search Console to optimize our landing page, resulting in a 25% increase in daily visits within a month. I led Google Ads campaigns with precise keyword optimization, boosting site visits by 20% and increasing bacterial sample sales by 10% in two weeks. Through A/B testing of email campaign elements, I achieved a 15% rise in click-through rates. I also collaborated with Clinical Outreach and External Affairs to streamline new product marketing on WordPress, enhancing customer engagement and streamlining the journey.

Crypto June 2022 – Sep 2022 Boston, MA

Phemex

Search Engine Optimization (SEO) Intern

I improved web page rankings by enhancing crawl accessibility and analyzing search trends in five countries, reducing bounce rates by 10% and boosting 15 underperforming pages by at least nine positions. I optimized global team communication across 20+ members by implementing a unified work management platform, enhancing efficiency and reducing costs. Additionally, I forged over 50+ partnerships with global crypto companies and led more than 100 digital marketing and backlink efforts, markedly strengthening our online visibility.

Tech
Sep 2021 – Jan 2022 Beijing, China

Kwai

Global Operations Analyst Intern

I led a content creator training program, recruiting 24 participants and managing event planning, marketing, and UI design, resulting in a 20% follower increase within a month. I enhanced video content quality in the motorcycle segment through a comprehensive SQL-based user engagement analysis, influencing content creator incentives. Additionally, I guided over 100 Indonesian creators using detailed engagement data, achieving a 10% rise in organic follower growth and bolstering market engagement in Indonesia.

Tech
Apr 2020 – Aug 2020 Beijing, China

ByteDance

E-commerce Operations Analyst Intern

I utilized SQL and Hive to conduct detailed analyses of user behaviors on Toutiao’s e-commerce platform, focusing on metrics like product list views, store visits, cart additions, and purchase completions. This analysis led to the implementation of improved product selection processes and a 7-day free trial with returns, enhancing customer experience and contributing to a 5% growth in Gross Merchandise Value (GMV) over three months. I also performed profit and loss (P&L) analysis for the household appliance category, identifying and addressing performance gaps that resulted in a 3% increase in sales volume. Additionally, I spearheaded A/B testing initiatives across cross-functional teams, optimizing e-commerce strategies by refining in-video product titles and images based on user feedback, which led to a 4% increase in purchase rates.