Why Avene Needs Us
Despite being a leader in the dermatocosmetic sector in France, Avene faces challenges in the U.S. market, primarily due to high competition and lower brand awareness compared to local counterparts. Our team was tasked to innovate Avene’s marketing mix to heighten its profile among American consumers, focusing on young, informed customers looking for dermatologically safe products.
Our Strategic Approach
Leveraging a detailed SWOT analysis and demographic insights, we formulated marketing strategies that include digital campaigns targeting states with the highest demand for skincare products (CA, TX, FL, NY). Our approach combines medical detailing, strategic partnerships with national retailers, and robust social media campaigning (including SEO and SEM), ensuring Avene’s values of soothing and calming sensitive skin are communicated effectively.
Mengxi Li 